4min chapter

The Science of Success cover image

A Simple Technique That Will Make You More Persuasive and Inspiring with Joe Navarro

The Science of Success

CHAPTER

What Is the Quintessence of What Really Matters?

Bob Greene says he's spent 12 years working on a book about what it takes to be exceptional. He asks: Who wants to be average? And most people raise their hand, but how do you become exceptional? "If you tell me you're going to work hard or harder, that doesn't cut it," Greene says.

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