Cold Outreach

As CIO for four years, you get a lot of people trying to get you to buy stuff. My biggest success right now is coming from being hyper focused on LinkedIn. I am on this long, long journey to try and create a name for myself out there in this space. That's my objective with cold outreach. And I do that through posting my own content. But more importantly, I try to get involved in the conversations that are happening online.