The CRM Nightmare and How to Fix It
Real Estate Insiders Unfiltered
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Maximizing CRM Efficiency in Real Estate
This chapter explores the intricacies of Customer Relationship Management (CRM) systems in the real estate sector, highlighting the vital role of accurate data management. It emphasizes the necessity of data hygiene for effective client communication and the impact of personalized messaging on client engagement. The discussion advocates for a shift in mindset for real estate professionals, urging them to view their clients as lifelong assets rather than mere transactions.
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