Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
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Are We Resilient, Accepting or Suffering?
King's college research looked into how people have basely been reacting to and behaving around the impact of the lockdown. They put people into on of three groups: resisters, acceptors or sufferers. I think australians are a bit more compliant around instruction and governance than many other countries in the world. But for the most part, i think people have observed the letter of the ask because am they believe it's the right thing to do.
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