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What Marketers Need to Understand about Gen Z and Millennials
Marketing Against The Grain
Is There Trust Erosion in Brands?
A study shows that Gen Z are predominantly starting to get their news from TikTok. That's less than number two of the pod today. They trust influencers in their peers, right? If you are building a modern brand for the future, if you are not investing heavily in influencer marketing and customer referrals, customer marketing, customer reviews, all of those things,. You're not going to have the right trust signals to build a remarkable brand in the future.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode