A B M Programs - The Biggest Revenue Boost

When we had all three tiers running, what happened was we started closing bronze and silvers. Thatth over the next two years, we closed 76 of those accounts that most a b m programs don't even focus on. And so that created a huge revenue boost, a huge sales velocity. It smoothed out the funnel. And then we were marketing for the big ones. We went from having seven of the top 50 children's hospitals in the us to 15 or 16. Those accounts are 500 k a r more potentially. So at my company, ten thousand accounts, you could feasibly say that like we should be doing a b m do none of ite zero. But i'm