Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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How to Build a Community Around a Brand
Do you think every brand can build a community and leverage a kind of on growing phandom? Or is it fort the nikes and the legos of the world that can have had this built in a narrative world. I think it depends onhow define it, says Zoe Houldsworth from Branding for Life. A phantom is a very specific thing. You know what mat was just saying, now, fanser about being close to something. It avoids discussions of ptypologies of content and more about intention. And then you've also got eno people like a lego.
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