21min chapter

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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Modern Wisdom

CHAPTER

Spending More Indicates Long-Term Commitment

They discuss the relationship between the cost of engagement rings and weddings and the duration of marriage, suggesting that spending more on these upfront expenses might indicate long-term commitment. They also explore the concept of advertising as a signal of confidence in a product's appeal, and mention a study on charity donations using slightly more expensive paper for larger donations.

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