9min chapter

One Year cover image

1990: Mandrake the Magician

One Year

CHAPTER

Targeted Marketing Towards Black Communities

This chapter reveals the targeted marketing strategies of tobacco companies towards black communities, specifically through the introduction of menthol cigarettes and tailored advertisements. It discusses the impact of tobacco billboards in black neighborhoods compared to white ones, and how Henry Brown took action against these advertisements by advocating for change through a radio station.

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