
1990: Mandrake the Magician
One Year
00:00
Targeted Marketing Towards Black Communities
This chapter reveals the targeted marketing strategies of tobacco companies towards black communities, specifically through the introduction of menthol cigarettes and tailored advertisements. It discusses the impact of tobacco billboards in black neighborhoods compared to white ones, and how Henry Brown took action against these advertisements by advocating for change through a radio station.
Transcript
Play full episode