
The Language of Persuasion: Magic Words to Get Your Way
Social Media Marketing Podcast
Using Present Tense to Communicate Uncertainty
"We want to communicate uncertainty but we can at least do it in a way that that's more impactful because it doesn't undermine people's sense of confidence in us," says the author. "Present tense using that presence i like the restaurant is much more persuasive why because it makes us seem more more confident if you said i liked this restaurant and not only was the food good the time i went but the food will be good now and forever more for anyone who tries it"
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