Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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Do You Think the Advertising Industry Has Adapted to This?
In the last decade or so, i think we've been in a process actualy f you. Two technologes came along that made it possible to take the data from that consumption and analyze it across vast amounts of the web. So previously, attention data had been kind of a siloed into individual products or services. I do think obviously how we measure the thing that we trade is a deeply important aspect of this.
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