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The Importance of Branding in Weight Loss
GLP ones have so GLP one medications kind of discovered maybe 10 years ago and what they do is they like they operate on the like hormone released from the pancreas that regulates hunger. They're often marketed as like a metabolic reset because they have the capacity to reduce your hunger levels and allow you to kind of reset without speeding up your metabolism. So we're seeing remarkably more weight loss more consistently for more people than in any other drug innovation that we've seen in the last hundred years.