How to Propose for a Service Business

"I personally think this can be a game changer, but people will convert. I was on a call three or four weeks ago with somebody I hadn't seen since we met at an event in 2005," he says. "When you can go from your average project is 30,000 to closing projects of 80 to 100,000 pounds gross by simply presenting your services in a different way ... that's impactful"