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Understanding KPIs for Business Growth
This chapter analyzes essential key performance indicators (KPIs) that C-level executives need to monitor for assessing financial health and growth opportunities. It emphasizes actionable insights derived from metrics such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV), while exploring the importance of aligning KPIs across departments for improved performance. The discussion also addresses sustainability concerns and the necessity of enhancing go-to-market strategies to ensure long-term viability.