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NPS Sucks

The Revenue Formula

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How to Build a Successful Product

In the social media management company, I worked at, we had kind of a, because all of the APIs were public and we obviously were pulling those in. We monitored for postings being done by non-native apps or ourselves. So if Hootsuite suddenly popped up on one of our customers channels, like Redvac, we need to do something about it,. Because then we knew they were in a trial. That was their signal. And that is kind of the, the very last stage of a funnel where you should just, you know, when they're moving into this, you need to figure out how to fix this.

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