Ryan Jesse: One thing we didn't touch on is sort of creative best practices. What should a newsletter looking to make their ad the most accessible they can do for their client? Ryan Jesse: The most successful show-ups and again, Worrying Brew was really a big pioneer in this. So you can add a lot of value and improve conversions by making sure you bring in the brand ad and matches the voice of what you're doing.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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