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Bobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)

The Andrew Faris Podcast

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The Importance of Organic Search in the Digital Age

People are not just searching Google anymore. They're searching TikTok. So when you think of SEO, I don't think about writing as many articles through chat GBT as possible. But I think about what is the highest intent term that someone is searching that's going to drive them to the path of purchase. That could be a piece of it. It's also which you have to secure through a PR effort. It’s also a YouTube influencer. The AI component. When we think of a search topic, we're thinking of like five different channels and filling all of those channels with content and education. so that when someone does a search, all they see is the content

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