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9min chapter
Are You Too Cheap To Trust?
The Business of Authority
Strategic Pricing for Target Market Positioning
This chapter explores the crucial role of pricing in market positioning, emphasizing the necessity for pricing to reflect value and appeal to the target audience's perception. It discusses the impact of pricing strategies on client trust, market reach, and the potential for attracting higher-value clients.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode