Hacking your brain’s biases and shortcuts to stick with hard, long-term goals - business, health and fitness.
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The Cognitive Bias Theory
The emergence of this theory can be traced back to early 1970s when Anna Stork's kid and Daniel Kahneman introduced the term cognitive bias. And there are quite a few of those biases, confirmation bias, availability, heuristic. Well, let me give you examples and explain a little bit so you again have a better understanding of what cognitive bias is and how your brain actually uses them. Plain tricks on you that you don't even notice. It's kind of again all under the hood.
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