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Benchmark: Building a Life of Focus

Chasing Excellence

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Are You Going to Get Distracted When You're Taking Action?

We have two brains in a way. We have like planning brain who isn't triggered by anything, and then we have acting brain which is just all over the place sometimes. So to me, what we're trying to do is trust planning brain as much as possible. Apple has different features that play on the emotional part of the brain than Microsoft does. Good companies listen to that one because it's what we end up doing ourselves.

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