Marketing Operators  cover image

E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

Marketing Operators

00:00

Methodical Approach to Testing New Marketing Channels

Exploring the necessity of a structured approach through incrementality testing and the impact on decision-making, using the example of Twitter launch without geo holdout test.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app