Jacob Eiting, CEO of RevenueCat, joins us to discuss mobile developers and how they're different, RevenueCat's recent acquisition of Dipsea - and how it helps them dogfood.
We also go hard on content - something RevenueCat is great at.
We also talk about charisma in founders (but don't worry neither of us said rizz)
This was especially fun because I actually used RevenueCat way before I started this show.
We discuss:
- How RevenueCat simplifies in-app subscriptions and why mobile monetization is more complex than it appears.
- Making developers feel like heroes instead of struggling with tedious implementation.
- RevenueCat’s acquisition of Dipsea—a customer with over 100,000 subscribers—and how it benefits both companies.
- The advantages of operating an app at scale to better test and iterate on new RevenueCat features.
- How in-app subscription businesses differ from traditional SaaS in terms of pricing, churn, and optimization.
- The importance of content marketing and transparency in building trust with developers.
- The role of personality and authenticity in developer-first marketing.
- The long-term vision for RevenueCat and how they plan to expand beyond their core subscription infrastructure.
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