Inside how The New York Times leverages AI
Pioneers of AI
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AI and Engagement in Modern Journalism
This chapter discusses how The New York Times is integrating AI to enhance audience engagement and adapt to the changing landscape of journalism. It emphasizes the cultural significance of the game Wordle in fostering community among readers while exploring product management at the organization. The speakers reflect on the media's transformation from traditional models to a digital, subscription-focused approach, highlighting the importance of building proprietary technology for direct audience engagement.
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