The Relationship Between Failure and Feedback

In the Silicon Valley, startups don't launch with polished finished businesses. The point is to immediately see how customers respond and if that response is poor, to be able to fail cheaply and quickly. Wendell Phillips: Failure really can be an asset if what you're trying to do is improve, learn, or do something new. There's nothing shameful about being wrong about changing course. Each time it happens, we have new options. Problems become opportunities.