The Power of Strategic Partnerships

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Damon: "We went to all the stores that pulled down nasty storm gates and said, you have graffiti there or profanity on there. We want to us free-paint your gate with our name" He says they spray painted 300 gates from New York to New Jersey as an authorized Fubo dealer. That was about $3 million worth of advertising for Damon's company. The more music videos Fubo appeared in, the more omnipresent they seemed despite the company having almost no inventory.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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