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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
The Right Place to End
We feel that how something ends has a disproportionate effect on its potency, as we would do if we were making a speech. You've got to end your talk on a sentence that is kind of semi quotable or hity. I spent a large part of the late 19 nineties working in an advertising agency,. basically writing to b b t customers and saying, it might be a good idea to pay to have internet axes at home. And once they've had a mobile phone, you never go back. Once you've experienced car ownership, your bar and expectation for personal autonomy rahets up by about 70%. A lot of young people in london ocao are so anticar
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