Introduction

Eisha Armstrong - CEO & Co-founder of Vecteris - is helping businesses think about how to “productize” their service offerings. Finding a way to effectively serve your clients through a one-to-many model requires a huge shift in mindset. In this episode, George Brooks & Eisha discuss how to gauge whether you have something that can be productized, what it takes to get started, and some common mistakes people make along the way.

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