The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO SELL CHANGE INTO THE ENTERPRISE - TAYLOR WILDING, XACTLY - VP OF SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Navigating Differentiation and Change in Enterprise Sales

The chapter explores the challenges of differentiation in sales, emphasizing personalized interactions and understanding customer needs. It discusses convincing Excel users to consider new solutions and aligning them with company objectives. Additionally, it delves into identifying economic buyers, designing compensation plans, and navigating change within enterprises with passion and a level-headed approach.

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