The Balance Between Personalization and Scale

Early on it sounds like the product, cremetam amrong, was very personalized down to the athlete in terms of what their pod wood would consist of. How do you think about the balance between personalization and scale? I mean, for me, this this whole personalization programme, i call it just lap. That's right. We point one % of our revenue stream, but the lap dictates formulations of the plants.