The Dan Ullivan Question

It's rare that a buyer has thought through this vision of success, let alone articulated it to somebody else in the detail that we would have you do. So when without pitching for this exercise of drawing out the client's desired future state, we lean heavily on one question. The lynch pin question is known as the dan sullivan question. And really it's a high gain question that puts people into their desired future state and gets them to describe it.