We're pioneers in putting together complicated models of models and allowing them to operate at a really big scale. We've had to invent new, a i base modelling techniques that can allow you to accurately represent all of the millions of people interacting inside traffic systems. And recently we announced some work with the yuke government, which is to help model intie nations to support strategic decision making. Conventional military operations, or like disaster relief or emergency response. You can model everything from gronoa spreading to disaster relief to helping conventional military operations to other things. So given how complex the real world has become, tools like this are realy important, not just for government, but also for companies,.
Mark Zuckerberg may have gone all-in on the concept of the metaverse recently but he's actually a bit late to the conversation. Herman Narula is CEO and co-founder of Improbable, who since 2012 have created the frameworks for building virtual worlds for clients ranging from video-game studios to governments. He joins Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos, to discuss how the metaverse could change the ways we do business in future and why virtual worlds require as much careful consideration as our physical one.
Learn more about your ad choices. Visit podcastchoices.com/adchoices