Business Weekly: Into the Metaverse, with Herman Narula
Feb 7, 2022
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Herman Narula, CEO and co-founder of Improbable, has been pioneering virtual worlds since 2012 for sectors like defense and gaming. He discusses the metaverse as a transformative space for business, blending virtual and real-life interactions. The conversation also tackles the need for equitable governance and the psychological impacts of disinformation within these digital realms. Narula emphasizes the importance of community participation and the balance between decentralization and centralization for a positive future in the metaverse.
Mark Zuckerberg may have gone all-in on the concept of the metaverse recently but he's actually a bit late to the conversation. Herman Narula is CEO and co-founder of Improbable, who since 2012 have created the frameworks for building virtual worlds for clients ranging from video-game studios to governments. He joins Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos, to discuss how the metaverse could change the ways we do business in future and why virtual worlds require as much careful consideration as our physical one.