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From Finance Career to Leading Cult London Gym Founder - Nick Denby | The Midnight Pod Episode 67

Matt Kelly | The Midnight Pod

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The Importance of Social Gyms

CrossFit Fitness is a social gym which has the... Yeah, I think you need to push the community first. We've got our own programming that laws does a fantastic job of. But it's a different way of kind of going at it, and we're doing well out of it. Our big issue is how do we get the word out? And like I said, we're trying lots of different avenues,. If we had outside help, it would make a big difference. It could be licensed model or under one holding company for sure across London. So yeah, there's so many ways. How can we scale? If we have a big enough name, online programming is another way

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