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Ep 274: How This Business Scaled to $1M in JUST 2 Years (with Dustin Riechmann)

Work Less, Earn More

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Transformative Sales Strategies

This chapter focuses on the speaker's evolution as a StoryBrand guide, highlighting their journey to certification and the impact of the StoryBrand community on their business. It emphasizes the shift from unstructured sales calls to a structured serve call framework, improving engagement and conversion rates. Additionally, the chapter explores lead generation strategies and the importance of transparency in marketing efforts, showcasing methods for engaging potential clients effectively.

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