11min chapter

exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel cover image

Exchanges #349: Smarte Agenten, Interfaces und mehr

exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel

CHAPTER

Digitale Agenten im E-Commerce

In diesem Kapitel werden die Herausforderungen und Innovationen im E-Commerce beleuchtet, insbesondere die Rolle von smarten Agenten und Interfaces in der Kundeninteraktion. Es wird diskutiert, wie digitale Agenten die Einkaufserfahrung verbessern und wie der Fokus über einfache Chatbots hinaus auf die Schaffung von emotionalen Einkaufserlebnissen gelegt werden kann.

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