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27min chapter
COMO A SMART FIT CONSEGUIU DOMINAR O MERCADO FITNESS NO BRASIL | COM EDGARD CORONA | VOX LUMINIS
G4 Podcasts: Gestão e Alta Performance
Inovações e Expansão no Mercado Fitness
Este capítulo explora a trajetória da BioRitmo e a ascensão da Smart Fit no mercado fitness brasileiro e latino-americano. Os palestrantes discutem estratégias inovadoras, desafios operacionais e a importância de atender os clientes, destacando a influência da experiência e da localização nas taxas de retenção. Eles também compartilham aprendizados sobre a expansão para novos mercados e as complexidades envolvidas na adaptação a diferentes contextos geográficos.
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