If you’ve ever struggled to explain your offer, you’re not alone. It can be daunting trying to pitch what you do (and why it’s important) without coming across as arrogant or cocky, which means we often end up shrinking ourselves or downplaying our abilities in the process. But what if, instead of concentrating on selling yourself, you focused on your customers and the key problems they need to have solved? That’s where the groundbreaking StoryBrand method comes in! We are joined today by StoryBrand expert, Dr. JJ Peterson, host of the Marketing Made Simple Podcast and co-author of Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business, which he co-wrote with Donald Miller, who first developed the StoryBrand method. We talk with JJ about the StoryBrand method, how it was developed, and why positioning your customer as the hero of the story, instead of yourself, is such a game changer. Tuning in you’ll learn about the seven key elements of any good story, how each of these can be applied to marketing, and the power of leveraging storytelling frameworks to share your message and help others. Join us for a fascinating conversation on marketing, storytelling, and much more!
