How to Find Leverage in Music

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Willie Nelson says he realized there's more money to be made when you gain leverage. He started working with ad agencies, they had a brand bible for every product. Will wrote his first song for a TV commercial and it was like a light bulb turned on.

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

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