Is It's Whatever You Want It to Be?

I'm just like obsessed with nailing things for the customer. And it's time to get out, you know how it is. So I would much rather try to figure out what the right thing to say is to the customer at the right time or the right creative to be using and the right messaging that will deliver an amazing experience. That's where again, I'm in my agency, like I'm very top level, very much like I removed very much kind of top down decision making but probably nowhere near the same level.

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