
S2 E70 - Building Revenue Programs to Nail your 2023 Goals | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
00:00
What Is the Revenue R&D Framework?
The revenue R&D framework is essentially a scientific process of advancing revenue generating programs from concept to fully integrated programs. We've developed a phased approach that is set with very specific criteria and a standardized exit criteria, so that you measure all of your revenue programs in the same pipeline. And we can talk a little bit about how we have operational is that there and how Kayleigh is kind of working on that internally for fine labs. There's some really good, good ones here. So, we will definitely get to those we have like one little small last section and then we will do it for open Q and A.
Transcript
Play full episode