2min chapter

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The Money Printing Machine: Investing in Advertising | Ep 626

The Game w/ Alex Hormozi

CHAPTER

Tracking Advertising Spending and Investing in a Money Printing Machine

This chapter discusses the importance of tracking advertising spending and provides insights on how to set up tracking pixels using CRM software tools. It also emphasizes the initial phase of losing money and emotionally preparing for it in order to determine the payback period, using the analogy of investing in a money printing machine to explain the concept of advertising.

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