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3min chapter
Establishing a Voice of the Customer (VoC) Program (ft. Shipra Kayan)
The Yzzi Research Podcast
Introduction
Imani Shippur is the founder of UX research company Yizir Research. She spoke with me about voice of the customer, also known as VOC. The two different types of VOC programs differ in how they're run and what's required to be a viable product.
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