The winner of this final round will be ured in their own three acta on masters of scale. We're back with jenifer lopez, ahead of the innovation lab at capital one. She's been telling us how her team uses journey maps to understand customers and how those customers solve their needs. But maps can do more than document journeys: They can also highlight opportunities.
This special rendition of Strategy Session stars small business owners who Masters of Scale fans might recognize. That’s because a number of them have been featured in our signature three-act ads. You’ll hear them ask host Reid Hoffman critical questions for challenges they’re facing now. This Strategy Session was live, recorded remotely in-front of a virtual audience full of entrepreneurs. Plus: You’ll hear the premiere of our strategic game show called the Pivot Point. Featuring Rapid Response host Bob Safian, Masters of Scale Executive Producer June Cohen, John and Kendall Antonelli (Antonelli's Cheese Shop), Tara Wilson (Fierce Lab), Tudor Mihailescu (SpeechifAI), Greg Gallimore (Gensler Group & WUBI), Becky Pallack (Arizona Luminaria), Brit Rettig Wold (GRIT Fitness), Matthew Goins (Puzzle Huddle), Monisha Edwards (Scent & Fire Candle Company), and Ricardo Regalado (Rozalado Services & Route).
Read a transcript of Strategy Session 10 at https://mastersofscale.com/strategy-session-copycat-business/
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