Navigating SMB Challenges in Sales and Marketing

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This chapter explores the complexities of selling to small and medium-sized businesses (SMBs), emphasizing the necessity of product quality and customer satisfaction. It highlights strategies for organic and paid growth, the significance of accountability, and the evolving landscape of solutions addressing SMB pain points, particularly in payroll and compliance. The discussion also underscores the importance of customer-centricity and the need for small businesses to access effective tools for their growth and employee relations.

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Todays show:

Josh Reeves joins Alex Wilhelm to discuss building a product people love (21:11), SMB challenges (23:56), growth strategies (36:47), and more!

Timestamps:

(0:00) Josh Reeves joins Alex Wilhelm

(2:16) Josh's previous startups and the early days of web development

(6:26) Transition to digital solutions and security for small businesses

(10:31) Gusto's growth, success metrics, and market penetration

(13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(14:30) Gusto's North Star, marketing strategies, and channel growth

(21:11) Building a product people love with good unit economics

(22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

(23:56) Challenges of selling to SMBs and Gusto's product expansion