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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
Using Diigital Signage, You Could Actually Brand a Coffee Shop
i'm across the street from a place called cosmic coffee and beer garden. The thing as well is, especially at this time of year where it's perfectly fine during the date, not disgusting during the day. And so i've always rather liked the idea that i can go to a farmer's market in the morning and buy organic sour dough bread th hand drafted by people with really interesting body eart. But then, if i wanted to, i could drive a pick up truck out into the desert and fire machine guns and oil drums, you know. That kind of yin and yang thing really quite appeals to me. You really feel it.
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