4min chapter

The Innovation Show cover image

Gary Hamel Part 1: Competing for the Future 1

The Innovation Show

CHAPTER

Lessons from Nokia's Downfall and Apple's Strategic Evolution

This chapter explores the reasons behind Nokia's decline in the mobile phone market, addressing common misconceptions about their failure to innovate. It contrasts Nokia's challenges with Apple's strategic evolution, highlighting the necessity for companies to adapt and develop new competencies.

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