MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

We Need More Digital Warmth

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Understanding Consumer Experiences

This chapter explores the significance of consumer experiences, introducing concepts like 'digital warmth' and the Ignite Moment to enhance marketing strategies. It emphasizes the necessity of balancing nostalgia with modern technology to create meaningful, personalized interactions in a digital landscape.

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