
Episode 62 - Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards by Mr X
Insights & Perspectives
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Education-Based Marketing: The Cornerstone of Your Marketing Plan
The cornerstone for your marketing plan, according to Jay, should be to educate your client. He says people need to be explicitly told how to act to obtain your product or service. "Always remember, it's about them. It's not about you," he adds.
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