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Tiktok-Wahlkampf: Plötzlich holt die Linke gegen die AfD auf! Mit Jasmin Riedl
RONZHEIMER.
Emotionale Verbindungen im Wahlkampf über Social Media
Dieses Kapitel beleuchtet, wie Beziehungen zwischen politischen Akteuren und Wählern, besonders über Social Media, im Wahlkampf entscheidend sind. Es wird erörtert, wie jüngere Politiker emotionalere Verbindungen aufbauen und welche Strategien Parteien nutzen, um effektiv zu kommunizieren.
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