3min chapter

Bloomberg Surveillance cover image

Outlook for Markets, Consumers, and Tech

Bloomberg Surveillance

CHAPTER

The Retail Shift: E-Commerce Growth and Resurgence of In-Store Shopping

This chapter explores the shift in retail dynamics, marked by a surge in e-commerce during the pandemic and a revival of in-store shopping. It emphasizes the need for physical retailers to adapt strategies that cater to the demands of Gen Z consumers, who value quality and sustainability.

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